To be successful today with any web-based business, it is key to build your social network. You should have thousands of Facebook “likes” and thousands of Twitter “followers.”  Once your social network platform has been created, connected and streamlined, comments posted to your social network are syndicated to hundreds and thousands of people in an instant.  This is essential in creating name recognition and branding today.

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Today, your organic search results are directly impacted by your social networking platform.  This further emphasizes the need for a well-optimized and robust social networking platform – regardless of your industry.

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Your social network platform will require on-going administration and interaction.  It is important to engage with your social fan base regularly.  Post news, blog post URLs, information and offers regularly.