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What is SEO | Search Engine Optimization?

SEO analytics

What is SEO?

Search engine optimization (SEO) is the procedure of increasing the quality and quantity of online traffic to your website through search engine results.

Why search ranking matters.

Do you go to the second page of google search results? Most likely not. The average person never clicks past the first page when searching products or services. According to many studies the top listing in Google’s organic search results receives roughly 30% of the traffic, just under 20% for the second position and the traffic only gets lower from there.

In other words, the websites that reach the top for particular search phrases traditionally get the most clients for their products and services.

What is seo image

Why a site might not rank in search results.

Google changes its algorithms frequently and here’s what may be preventing your site from showing up in search results:

  1. You haven submitted your site to search engines like google, bing, and yahoo.

  2. You have submitted your site incorrectly

  3. Google has not indexed your website yet (its young)

  4. Your website isn’t optimized

  5. Your website has “no index” tags

  6. Your keywords are very competitive

  7. Your website has been penalized or removed from Google

Can search engines find my site without SEO?

The simple anwser would be that they are smart but need out help. The major search engine companies are always improving their technology to crawl the web more accurately and return better results to users. However, there is a limit to how search engines can operate. So, we as savvy SEOs need to know how to help index sites and target specific keywords to net potential customers. If done right a business could potentially obtain thousands of visitors/cients and increased attention and sales. On the opposite end, doing it wrong could ruin a companies search results.

Can I do my own SEO ?

Of course! However, the world of SEO is time consuming and difficult. Most people can understand the basics by just watching a few search engine optimization videos or researching tips and tricks for seo. If you couple this with practice, it will help you to have a better footing even if you need to simply hire someone for their expertise. Even a small amount of knowledge can make a huge difference.

Do you need our help?

Are potential clients able to find your website? Get a free website audit of you and your competitors online traffic and check out our seo page for pricing. Contact us at:


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